TOKYO -- Transcosmos, a provider of call center services and
other information technology outsourcing services, plans to begin a
business in China providing operational support for e-commerce sites.
China's e-commerce market is seen growing by an average annual rate of 38.4% between 2012 and 2020 and is expected to overtake the U.S. to become the world's largest as early as 2016, according to American market researcher eMarketer.
To tap into this huge market, Tokyo-based Transcosmos is taking a stake in the Chinese software developer Shopex and plans to offer services that combine its sales-promotion services with that company's software for website construction and inventory management.
The Shopex software for inventory management has features for monitoring the inventory of products sold on multiple e-commerce sites and automatically allocating that inventory based on sales volume. The available stock on all the sites is updated immediately on screen so the inventory can be managed more efficiently.
Utilizing that software, Transcosmos will expand its business of online sales-promotion services based on changes in inventory volumes and customer information. The company will analyze how given products are selling on various websites, and will centrally manage customer information across multiple sites in order to recommend products.
Shopex boasts a roughly 90% share of the market in China for e-commerce website construction software, and roughly 50% of the market for inventory management software. However, it concentrates on software sales and to date has not provided support services for companies with online stores.
As partners, Shopex and Transcosmos will have the capacity to provide the full gamut of support, from the construction of e-commerce websites to operational support after the e-shops open. In addition to expanding local business, they hope to also sell their products to Japanese companies looking to expand into China's e-commerce market.
Transcosmos currently operates two call centers in China geared toward local companies, but is considering broadening the scope of those operations to also field calls from consumers.
China's e-commerce market is seen growing by an average annual rate of 38.4% between 2012 and 2020 and is expected to overtake the U.S. to become the world's largest as early as 2016, according to American market researcher eMarketer.
To tap into this huge market, Tokyo-based Transcosmos is taking a stake in the Chinese software developer Shopex and plans to offer services that combine its sales-promotion services with that company's software for website construction and inventory management.
The Shopex software for inventory management has features for monitoring the inventory of products sold on multiple e-commerce sites and automatically allocating that inventory based on sales volume. The available stock on all the sites is updated immediately on screen so the inventory can be managed more efficiently.
Utilizing that software, Transcosmos will expand its business of online sales-promotion services based on changes in inventory volumes and customer information. The company will analyze how given products are selling on various websites, and will centrally manage customer information across multiple sites in order to recommend products.
Shopex boasts a roughly 90% share of the market in China for e-commerce website construction software, and roughly 50% of the market for inventory management software. However, it concentrates on software sales and to date has not provided support services for companies with online stores.
As partners, Shopex and Transcosmos will have the capacity to provide the full gamut of support, from the construction of e-commerce websites to operational support after the e-shops open. In addition to expanding local business, they hope to also sell their products to Japanese companies looking to expand into China's e-commerce market.
Transcosmos currently operates two call centers in China geared toward local companies, but is considering broadening the scope of those operations to also field calls from consumers.
0 comments:
Post a Comment
Comment